Marketing Generalist (m/f/d)

Our client, an AI SaaS company based in Maia (Porto), helps industrial businesses make faster, smarter decisions – from procurement to production. Their forecasting platform combines internal data with billions of external market signals to deliver real-time, explainable insights that drive action. With proven traction in conservative industries and a sharp go-to-market focus, they’re now scaling demand generation with signal-driven inbound campaigns. As Growth Marketing Manager, you’ll build funnels that speak to real decision-makers – and turn complex topics into campaigns that convert. Tasks Design ICP-focused landing pages: You’ll build and refine conversion journeys tailored to specific buyer profiles. Own inbound funnels end to end: From signal-based messaging to clear CTAs, you’ll define and steer inbound paths that convert interest into POCs, with a strong focus on prioritisation and impact. Drive structured experimentation: You’ll define hypotheses, decide what to test, and evaluate results together with stakeholders to continuously improve funnel performance. Translate insights into assets: You’ll help turn forecasting, planning, and procurement logic into content that resonates with decision-makers. Collaborate on go-to-market plays: You’ll support industry-specific partner campaigns, e.g. ERP or consulting channels. Shape narratives that sell: You’ll help craft and execute storylines like „Explainable Forecasts“ or „POCs in weeks“ into inbound formats. Guide funnel analytics and reporting: From visit to POC, you’ll monitor conversion metrics, attribution, and messaging performance and turn insights into clear next actions. Define your own content balance: Decide how much content you create hands-on vs. source or coordinate externally. Coordinate inbound lead flow: You’ll work closely with commercial teammates to ensure marketing aligns with sales. Requirements 1–4+ years in B2B inbound, demand generation or growth marketing: You’ve worked hands-on with funnels, campaigns, or conversion, and you’re comfortable taking ownership of priorities and decisions. Strong written and spoken English (C1 level): You can confidently write, test, and iterate messaging for global audiences. Testing is how you work: You think in hypotheses, run A/B experiments, and learn systematically from data. You simplify the complex: Forecasting logic, market signals, or supply chain topics don’t scare you – you can turn them into clear hooks and pages. Industry background helps – but clarity matters more: Experience in forecasting, supply chain, or industrial tech is a bonus. What really counts is your ability to understand complex topics fast and turn them into sharp, conversion-ready messaging. As Growth Marketing Manager, you bring the mindset to translate insight into conversion. Benefits Solid base salary: You’ll earn a full-time salary starting at 40k/year, with room for overpayment based on your experience – and a variable compensation tied to your performance. Start strong on-site – then earn remote freedom: You will kick off your journey in a modern office near Porto (Maia), with support for housing, relocation, and local onboarding. Once you’ve built rhythm and results, you’ll have the flexibility to work remotely long-term. Flexible working hours with structure: You’ll plan your day around core collaboration hours – giving you both alignment and autonomy in how you work. Full control over inbound channels: From day one, you’ll define what to build, test, and optimize across funnels, pages, and campaigns, and decide what to execute hands-on versus coordinating with external support. Meal subsidy and full setup: Daily meal support and modern hardware ensure you’re fully equipped from day one. Work directly with the founders: Collaborate closely with company leadership to align messaging, performance tracking, and strategic goals. Tangible impact in real industries: Your campaigns will reach decision-makers across supply chain, planning, and procurement – and drive measurable outcomes. A team that connects beyond work: Expect informal get-togethers, from after-work drinks to BBQs and games nights – all part of the culture. You know how to turn complex topics into campaigns that convert? Then apply now as Growth Marketing Manager. Find Jobs in Germany on Arbeitnow