Growth Marketing Manager (m/f/d)

Our client, an AI SaaS company based in Maia (Porto), helps industrial businesses make faster, smarter decisions – from procurement to production. Their forecasting platform combines internal data with billions of external market signals to deliver real-time, explainable insights that drive action. With proven traction in conservative industries and a sharp go-to-market focus, they’re now scaling demand generation with signal-driven inbound campaigns. As Growth Marketing Manager, you’ll build funnels that speak to real decision-makers – and turn complex topics into campaigns that convert. Tasks Design ICP-focused landing pages: You’ll build and refine conversion journeys tailored to specific buyer profiles. Own inbound funnels end to end: From signal-based messaging to clear CTAs, you’ll define and steer inbound paths that convert interest into POCs, with a strong focus on prioritisation and impact. Drive structured experimentation: You’ll define hypotheses, decide what to test, and evaluate results together with stakeholders to continuously improve funnel performance. Translate insights into assets: You’ll help turn forecasting, planning, and procurement logic into content that resonates with decision-makers. Collaborate on go-to-market plays: You’ll support industry-specific partner campaigns, e.g. ERP or consulting channels. Shape narratives that sell: You’ll help craft and execute storylines like „Explainable Forecasts“ or „POCs in weeks“ into inbound formats. Guide funnel analytics and reporting: From visit to POC, you’ll monitor conversion metrics, attribution, and messaging performance and turn insights into clear next actions. Define your own content balance: Decide how much content you create hands-on vs. source or coordinate externally. Coordinate inbound lead flow: You’ll work closely with commercial teammates to ensure marketing aligns with sales. Requirements 1–4+ years in B2B inbound, demand generation or growth market